Not every gig goes the way you might hope. That’s life. Recently, I was asked by PBR to take a stab at redesigning their 16 ounce can and I jumped at it. I figured this would be a marriage for the ages… Me… Dutch… and Beer! It was meant to be, right? Well, not in this case. Here’s a look at my design which did not get picked…


2 Responses to “PBR”

  1. treeandhil@comcast.net Says:

    Milwaukee is pretty traditional; yep, it’s about the “audience”.

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